After what felt like a million years with our old branding we felt that we needed a new logo. And a website. And colors. Everything actually. Besides, who would give us as much freedom in the design process as we’d give ourselves?
We started with the logo. Not much of a surprise, huh? Given how few constraints we had we played a little word association game first. Concept maps helped us identify and focus on few key ideas.
Sketching was where the fun began. We iterated quickly through ideas until we settled on one worth turning into a real design. (Is it just me or you do also see tanks there?)
When our team saw the logo everyone loved it. We also loved everything that went along with the logo: color palette, typeface, magic dust, and all the tiny details make the difference.
Having the basics figured out, we moved on to the actual website design. There was quite a bit of playing back and forth with different ideas for the team and project portfolio pages. After all design is not only looking nice, it’s also intuitive navigation.
The final touches were the error pages. They are cute, aren’t they? And as a bonus for Gosia, she could draw even more triangles! Yay!
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